We are in the midst of a branch design revolution as new technologies and consumer expectations are driving the creation of omni-channel delivery systems and fully integrated brand experiences throughout the enterprise. The branch is the stage upon which a financial institution can best develop and orchestrate their evolving brand persona by bringing the physical and virtual experiences into harmony and relevance to target markets.
In our last webinar, “Branch as Killer App,” we presented our findings and observations of how financial institutions are integrating virtual delivery technologies into the branch experience. In this webinar we will dive into how branches can be designed as a stage for the development of each institution’s unique virtual and physical delivery components into the customer’s 4th Place™ mental construct of the brand and their relationship to it.
Register now to attend!
In this 20-minute webinar we will cover five topics:
- The branch as the foundation of the 4th Place™ brand experience and construct.
- Rightsizing branches to market opportunity.
- Creating flexible branch designs to support the future and reduce the cost of change.
- Developing strategies for existing branches and networks through continuing evolution.
- How to move technology integration and branch re-visioning projects toward perfection.
When: October 9, 2012; 10:00 AM PST
Length: 20 minutes + 15 minutes for questions.
The presenters bring significant financial and retail experience to the topic. Additionally, they are at the forefront of financial institution branch design and technology integration through ongoing consulting projects, articles, and presentations. They include:
Chris Hamilton, AIA - Nationally recognized business strategist and responsible for over 4,500 branch designs.
Paul Seibert, CMC - Author of seven books and numerous articles on branch planning and design; completed over 65 prototypes and 1,700 branches; managed branch prototype development applications for two national banks; provides strategic branch planning and business modeling; consultant to banks and credit unions across North America for 25 years.